Description
Stop, Shop, and Roll, Inc. (SSR) is a new company formed from the merger of three retail giants:
- Stop-n-Save – Originally founded as a “dime store,” Stop-n-Save evolved into a retail powerhouse appealing to a new generation of young buyers. They specialized in clothing, home goods, and a variety of other everyday convenience goods. Their main competitors were Target, Marshalls and TJ Maxx.
- Shopology (aka Shopology.com) – Shopology carried overstock and out of season items purchased from premium retailers at deep discounts and sold those goods online. Prior to the merger, Shopology had no brick-and-mortar presence; they were a “pure play” online retailer. The main competitors of Shopology were: Target.com, Amazon.com, and Overstock.com.
- Roll With It – Roll With It began as a roll-away bed company and quickly expanded into home furnishings and décor. They stocked mid- to high-end furnishings, furniture and home goods. Roll With It competed head-to-head with Ikea, Dania, Ashley, Toms-Price, Macy’s and a few other home and department stores.
In 2014, the three companies came together under a new name – Stop, Shop, and Roll – in order to combine their collective strengths of mass appeal (Stop-n-Save), an online presence (Shopology) and the logistics and supply chain power (Roll With It). The merger garnered a lot of attention and excitement from Wall Street and company shareholders alike. The stock of the newly combined company soared as they launched their media and branding blitz. Expectations were high about the synergies each company would bring to the table but skeptics doubted managements’ ability to deliver on the pre-merger promises. Nevertheless, the newly streamlined management team pressed ahead and committed to a quick and efficient post-merger integration of the over 5,000 combined applications innumerable processes. Was SSR up to the challenge?
